#BRINGBACKTHEDOUBLE

Turns out, many fans have a favorite childhood Popsicle that they would do anything to bring back — including Justin Bieber.

This is how you turn a Tweet into a Popsicle on the shelves.

REsults:

585 million impressions

160% Increase in followers

385 million mentions

Smartie

Twitter, Best Product Relaunch Campaign of 2019

New York Festival, Shortlist

Gold Chip Shop

David Hasse (AD)

Roxanne White (CD)