LIFEWTR

Over 80% of school programs face defunding, with arts often the first to go.

So we partnered with LIFEWTR, a brand that features art from emerging artists on every bottle, to take action.

On arts advocacy day we put creativity to the test with a film at SXSW.

Shorty Finalist

If audio does not work, click here.

Series 4: Bring Art Back to Schools

We took a brand with a purpose and turned it into an arts education provider to #BringArtBackToSchools for 1 million students.

This proved so successful that LIFEWTR made arts education its mission for 2019 and is continuing #BringArtBackToSchools for an additional 10 million students.

Put your creativity to the test

Our audience was able to take the creativity tests from the video using their drawing tools on Instagram Stories.

*Artist submissions coming soonish.*

Refill My Classroom

We worked with Scholastic and our Series 4 artists to refill classrooms with art supplies and lessons.

Students just had to tag @LIFEWTR on Twitter to nominate their school.

Screen Shot 2018-05-21 at 12.56.31 PM.png

Screen Shot 2018-05-25 at 12.33.42 PM.png

Screen Shot 2018-05-21 at 12.57.48 PM.png

The Disappearing Galleries

IG Stories will eventually disappear, and so will the creative problem solvers of tomorrow if we don't #bringartbacktoschools.

We turned Instagram Stories into a gallery of disappearing student artwork, to create awareness for arts in education.

*Student submissions came from classrooms that received Ignite Creativity kits.*

Derek Heinz (CD)

Priyoshi Kapur (AD)