LF*GO! SOCIAL Brand Launch

No one has had more let’s fucking go moments in boxing than Mike Tyson.

So, who better to partner with for LF*GO!’s social brand launch?

Paul V Tyson = Celsius v LF*GO!

Jake Paul’s Celsius was the biggest energy drink brand in the world. So, to get people talking about LG*GO!, we positioned the brand as the official energy fueling Team Tyson leading up to the Paul v Tyson fight. Starting with an anthem spot that dropped during the fight announcement.

Lessons from the LF*G.O.A.T.

Energy pouches are an emerging category. So we worked with Mike to coach the general public with education style content that grossed over 150k followers on our IG channels within a week a launch.

Roxanne White (CD)