THE KLondike SILVER KARD

Ice cream is often one of the first luxury items to be cut from the grocery list in times of recession. So when the world was experiencing a credit crisis, we turned it into a brand building moment to keep fans from giving Klondike the cold shoulder at the dairy aisle.

THROW OUT YOUR BLACK card

Klondike dropped the most droolicious card of the century for its fans: The Silver Kard. A real credit card good for 100 years of free Klondikes.

ALWAYS READ THE KLONTRACT

Of course, there was a catch: fans could only win the card if they agreed to sign the Klon-tract. A legal contract with a bonkers set of terms & agreements. Proving how much our fanbase would do for their favorite dessert and that you should always, always read the fine print.

RESULTS

• 133% Increase in Organic Impressions

• 166% Increase in Engagements

AWARDS

One Show, Shortlist 2023

Fingers Crossed, more coming soon!

Dave Haase (SNR. AD)