The Klondike Bar-Cade

Sell your PS5! Klondike just won the console wars. 

Turns out, Gen X’ers grew up when the first video game consoles were released. That also happens to be when the first What Would You Do commercials aired. So we partnered with GIPHY for an idea that remixed golden era arcade titles with Klondike’s newest products to reconnect with its fanbase.

Eat my shorts, Nintendo!

We recreated 9 classic titles and a real working bar-cade system for fans to play them on. 

Results

385% Engagement Increase 

640% Increase In Followers

Awards

Drum Awards Best Response to Change

Drum Awards Consumer Goods 

Drum Awards Most Effective Use of Competitions 

Kaitlin Nicolini (AD)