THE PARALYSIS OF CHOICE

Finding the right hotel is hard. There’s a billion options to pick between.

Travelers could use a guide to help them make better booking choices. Or, better yet, a fairy god mother.

WHERE TRAVELS COME TRUE

We teamed up with Zooey DeSchanel to introduce a memorable brand personality that, like Choice Hotels, helps folks make their travel plans come true. This national campaign was not only the first time Choice introduced Zooey as its celebrity brand personality, but it also marked a creative shift in the brand’s humor and advertising efforts in the hotel space.

STORYBOOK BOOKINGS

You’ll always have a fairytale booking when you book at Choice Hotels. So for radio, we played into the whimsy of our Fairy Hotel Mother and worked with Zooey to create storybook bookings tales for Spotify.

PODCAST PLACEMENTS

It has always been a dream of mine to write for Conan O’Brien. And, as it turns out, it has always been a dream of Conan O’Brien’s to book the perfect vacation. So we created placements for travelers on Conan O’Brien Needs A Friend and other podcasts.

THE DIGITAL & SOCIAL

In production. Coming soon!

Mike Mendoza (ACD/Art), Ronak Patel (Jr. Designer)