bubly BRAND LAUNCH

Launching a new Pepsi Co. beverage and developing its tone of voice was fun.

Especially because we built it from the ground up.

THE FIRST GIPHY BRAND LAUNCH

We partnered with Giphy and Neil Patrick Harris to be the first brand ever to launch on their platform, unleashing 1000s of GIFs.

Immediately, bubly became the #1 selling water bottle brand on Amazon.

we were gonna say hey, but something just came up.

Dare you to watch all 200 GIFs in a row.

(don’t worry it’s abridged for my site)

when you try to say hi, but someone else cuts in. over, and over, and over.

ever notice ‘smile’ is just ‘limes’ rearranged? well, we did, but smile-flavored bubly sounded stupid, so we made limebubly instead. check it out.

you never forget that moment you first locked eyes with ‘the one’. happy it’s-almost-valentine’s day! #bemine

a different smile for every day of the week. weeks have 8 days right?

we travel in packs...for the most part.

it's #mothersday, but we'll spare you the pun about dropping mom a lime.

happy birthday with a cherrybubly on top @neilpatrickharris!

our workout routine: smiling 150 times in a row. It’s about all you can do when you literally just have a mouth. #workoutproblems

they do exist! applebubly & lemonbubly cans (also unicorns).

that moment when you don’t know how to introduce yourself for the first time so every option runs through your head. #cannedthoughts

adulting is hard, but at least drinking bubly is easy.

sunday evening creeping up on us like:

we kiss hello.

mondays are a beach.

Sue Kohm (CD)

Priyoshi Kapur (AD)