There’s MORE TO IMAGINE WHEN YOU LISTEN

At Audible, there’s more genres, more stories, and more to imagine — all in one place.

No matter where you’re listening from.

To expand listenership among a global audience, we brought four influencers from around the world together to star in a single story, unfolding through different POVs & genres.

*The hero spot - a romance from Oliver’s POV.

PLOT TWIST! An interconnected storyline

Characters passed through each other’s narratives, encouraging fans to reexamine dialog & speculate where the next chapter would lead.

Ayame was an undercover detective in a mystery noir.

Brittney was a wizard-barista in a fantasy novel.

Stories were translated into different languages for key markets.

David was a self-help guru.

The Case Study

Results

  • 1.46m Total Engagements

  • 232k Click Throughs to Audible

  • 214m Total Impressions

  • 84.6m Global Reach

  • 61 pieces of Earned Media

CJ Bosco (CD), Adriano Bertuzzo (S.AD)